Project Details

  • Team: Gabri Mannino, Madelyn Welch
  • Tech: n/a
  • Status: Proposal
  • Project URL:

Project Description:

The lab is working on market research for Curtis Media Group's ACCSports.com and GoldsboroDailyNews.com websites. Through secondary and primary research consisting of social media listening and in-depth interviews, the lab will develop consumer-based insights for Curtis Media Group. The findings will ultimatley provide them with a deeper understanding of their audience, and recomendations for growth including potential product developments for both websites.