Project Details

  • Team: Curtis Media Group, Madelyn Welch, Gabri Mannino, Josh Carlton
  • Tech: n/a
  • Status: Proposal

Project Description:

The Lab is working on market research for Curtis Media Group's ACCSports.com and GoldsboroDailyNews.com websites. Through secondary and primary research consisting of social media listening and in-depth interviews and a survey, the Lab will develop consumer-based insights for Curtis Media Group. The findings will ultimately provide them with a deeper understanding of their audience and recommendations for growth, including potential product developments for both websites.